Archive for November, 2008
Use Voice Mail to Sell Your Products
Using Voicemail to Sell Your Products
WORDING
The best way to write your ad is to disregard size and cost at first, writing everything on paper that might attract readers. Tell it all. Stress the need for what you have to offer, what it will do for readers, how they will benefit, what they can expect by using your product, how easy or more pleasant life will be for them.
When you’ve finished writing, you might have a long paragraph or a full page. Now is the time to think of size and cost. You will pay by the word, so you will have to be selective in your choice of words in the final ad.
Hot-Selling Flea Market Merchandise. call 000000000000 24 hr Message.
Write your voicemail message with instructions to send for more info, or outright buy the product.
If you could sell a bunch of your products every day over the phone, without talking to any customers, would you be interested? Of course you would! There is a new technological breakthrough that a few smart people are using to sell piles of their products, and you can do it too, with the secrets contained in this report.
This technological breakthrough is called VOICE MAIL. Voice mail is kind of like an answering machine, but you need no equipment. In many cases, your local phone company will offer it. If they don’t, there are service providers who do. You may find some listed in your phone book. In case you can’t, I’ve included contact information at the end of this report. Here’s how voice mail works. You are given your own voice mail “box,” which is assigned an extension number. People calling the phone number you provide just need to type in your extension number on their touch— tone phone to be transferred to your box. You can call in anytime, type in a special access cogle, and record an outgoing message, which can usually be up to five minutes long! People calling in hear your message, then can leave their own message to you, just like on an answering machine. The big difference, though, is they can be directed to different “areas” within your box, by pressing 1 or 2 or 3, etc. The number of areas you can have depends on the provider of the voice mail service, and how many you want to pay for.
So how can you sell your products through voice mail? Here’s an overview. The outgoing message is your sales message for your product, for example, a book on running a mail order business. After hearing the message, the listener is directed to press 1 to order by COD (cash on delivery), press 2 to order by credit card, or press 3 to request more information by mail. The voice mail is your salesman! You can then call in at any time of the day or night, type in your access code, and get your messages. A good idea is to go to Radio Shack or another similar store and pick up a small telephone-recording device (usually around $10). That way, you can tape your messages, and you can then write out the required paperwork and labels at your leisure.
The first step, and most important, is to write a sales message for your product. Use your five minutes to describe the benefits your customer gets from your product. Note I didn’t say to describe your product. Describe the benefits. For example, if you’re selling a book on the secrets to succeeding
in a mail order business, don’t tell them “My book has a chapter on mailing lists, and a chapter on drop shipping, and a…” etc. Give them a forceful explanation of how they will directly benefit by using your product: “You won’t waste anymore money on crummy mailing lists after you read my secrets in chapter 4… You’ll increase your profit margin by using the drop shipping methods described in chapter 6.” This is much more persuasive and convincing to the listener, and will draw far more orders.
Practice reading your message with enthusiasm. Make sure it fits into five minutes, without sounding rushed. Deliver it in an exciting yet realistic way. Your goal is to get the listener “pumped up,” so they’re ready to part with their money, just so they can share in the incredible secrets of your product. Don’t mislead them; give them the impression that you’re confiding in them. This will work.
Now tape your message. Don’t worry if you don’t sound as polished as a TV announcer. Just speak clearly, and with emotion. Then, record the ordering information in the selected “branches” (press 1, press 2, etc.). Give the customer complete details on your COD shipping policies, credit card policies, etc.
Next comes advertising. The best type of advertising to use for this selling method is the classified ad. There is a way of wording an ad for this purpose that is clearly better than other ways. Here is a sample that you should be able to adapt to your product. It uses the product described above.
“Double your mail order business’ profits! Incredible recorded message tells secrets… Call (219) 555—5555, ext. 1234 24 hours!”
Because you don’t have to use up words on an address, you can be wordier in your ad. The ad above, however, is only 17 words. It’s exciting, though, with Double…profits,” “Incredible,” and “secrets” being the action words. “24 hours” will also be a motivating phrase for readers. Don’t worry about your voice mail phone line being busy when more than one person calls in. One of the great things about voice mail is that multiple people can call your “box” at the same time! This is because your messages and their messages aren’t recorded on tape, as in an answering machine. They are recorded digitally in a computer. No tape rewinding, no busy signals!
What will happen is that people will call from the ad, and, if your selling message is good, they will order your product. Try placing a 17-word classified ad that will actually sell your product! It can’t be done. Yet, by
“expanding” your classified ad in this way, you can actually draw sales at a far lower expense than if you had to send out information, or place display ads.
How much will this cost? Voice mail prices vary from service to service, and with the number of features you need. You can usually get started with a basic voice mailbox for around $10 per month! You might think you can get an answering machine for a few months worth of voice mail rent, and do this at home. You can, but you’ll have to get multiple phone lines installed, and a very expensive answering machine in order to get the benefits you’ll get from voice mail. Someone else has laid out the equipment expense; you just use their equipment!
You can use the sample classified ads in different targeted magazine and newspaper publications etc. Test different classified ads to see which ones give you the greatest pulling power. The changing of a few words can sometimes make a difference in sales. I suggest using the two-step method. Your potential customer can call your voice mail and listen to more information about the product, this will allow you to make a sale or send the customer; additional information etc.
Consumer Communication is one of many voice-mail providers in which you can obtain a toll-free voice mail number. Consumer Communication provides voice mail services for a flat rate of only 44.95. There are no per minute charges and you may leave up to a three minute message, and your customer may leave a message also. For more information contact Kevin at 303-412-5458 or fax 303-412-5459.
By: Paul Green
About the Author:
I provide Flea Market vendors with 347 companies supplying thousands of below wholesale products. Items are eye-catching and low cost. Buy for personal use, too.
What Is Direct Mail Advertising?
Direct mail advertising is when you send out mailings with your company name and information about your business to prospective customers. You may choose to send out postcards, letters, advertisements, sales flyers and catalogs along with other types of mailings. These things will make an impression on potential clients that are interested in your business. This will let the clients know what you are offering at your place of business and the products and services that they can expect to receive. You may reach less people by using direct mail advertising than if you were to go through traditional marketing methods. But your monies are focused mainly on certain businesses, demographics and customers which makes this type of advertising work very well. Most direct mail companies offer list rentals. These rentals have a wealth of data to help you find the right addresses to target with your mailing.
When you send a business or client your mailing it can draw attention to you and your company. You can make your mailings interesting to your customers and offer them options that they can’t get elsewhere. You have to learn what your customers needs are and what kind of services they expect to get from a business.
When sending out mailings for promoting your business through direct mail advertising you should make sure that your mailings are informative and clearly written out for your clients. When promoting a service or product make sure to add information pertaining to the service or product in which you think the client will want to hear or know about. Tell about all the benefits of the service or product and why your products would be beneficial to them. If you can get the message out to potential clients through direct mail advertising about your business then that is the first step in making your business grow.
You can choose how you would like to run your direct mail advertising campaign. You will need to figure out what you want to spend and what is best for your budget, what kind of mailings you want to send out, what the print should look like on your mailings and the number of mailings that you will need to send out. This can take a great deal of time so you should decide how much time and money you will have available to invest in your campaign. You should also add in the time you will put in to design and print the mailings, as well as sending them out. Also you should account for the increase in incoming orders from your clients. You can make also make out a list of specific clients to use for your own direct mail advertising campaigns. This way you can offer specials to previous clients to get them back in for some more business. Outsourcing your campaign to a direct mail company can alleviate many of these time-consuming issues, and since they are experts in all things related to direct mail, you will end up getting a better value than doing the whole project yourself.
By: Kevin Treman
About the Author:
Presented by j-jmail.com - Visit Everything Mail Order
When you send a business or client your mailing it can draw attention to you and your company. You can make your mailings interesting to your customers and offer them options that they can’t get elsewhere. You have to learn what your customers needs are and what kind of services they expect to get from a business.
When sending out mailings for promoting your business through direct mail advertising you should make sure that your mailings are informative and clearly written out for your clients. When promoting a service or product make sure to add information pertaining to the service or product in which you think the client will want to hear or know about. Tell about all the benefits of the service or product and why your products would be beneficial to them. If you can get the message out to potential clients through direct mail advertising about your business then that is the first step in making your business grow.
You can choose how you would like to run your direct mail advertising campaign. You will need to figure out what you want to spend and what is best for your budget, what kind of mailings you want to send out, what the print should look like on your mailings and the number of mailings that you will need to send out. This can take a great deal of time so you should decide how much time and money you will have available to invest in your campaign. You should also add in the time you will put in to design and print the mailings, as well as sending them out. Also you should account for the increase in incoming orders from your clients. You can make also make out a list of specific clients to use for your own direct mail advertising campaigns. This way you can offer specials to previous clients to get them back in for some more business. Outsourcing your campaign to a direct mail company can alleviate many of these time-consuming issues, and since they are experts in all things related to direct mail, you will end up getting a better value than doing the whole project yourself.
By: Kevin Treman
About the Author:
MBI is a Direct Mail Company based in Sarasota, FL that specializes in all things related to Direct Mail Advertising, Direct Mail Marketing, Direct Mail Printing, and Direct Mail Design, all under one roof, and with 24 hour turnaround time.
Can You Handle Your Own Direct Mail Success?
The success of any direct mail campaign rests on several factors: a well written and compelling sales letter; an attention grabbing headline; an offer that cannot be refused and ease of response are all factors that can determine whether a response rate will be good, average or downright poor.
If you have been lucky enough to get the formula right and are enjoying a high response rate from your mailshot, then efficiently handling these responses is vital if you want to capitalise on your positive results and make the most of your success.
The way in which responses are handled has a lasting effect on your business. Get it right and you could see the return on your investment soar. Make mistakes at this point and the whole thing will have been a waste of time and money.
The key is to make sure that your responses, whether they are orders; surveys; information or brochure requests; subscriptions; voucher redemptions; membership renewals or account applications, are handled efficiently and professionally.
This efficiency will ensure that your business portrays a slick and proficient image that impresses customers and prospects. In turn, impressed customers and prospects are more likely to use you again in the future, and recommend you to others. So you have multiplied your marketing efforts in one go, just by efficiently handling your responses!
You should take some time to consider whether you can efficiently handle your responses. Can you give customers the speedy turnaround they expect on their orders? Can you get those brochures out to your prospects before they buy from your competitors? Can you process applications and redemptions smoothly enough to show customers they have made the right decision in choosing your service?
If you can’t, then you are not alone because many businesses struggle to keep up with even the smallest of responses.
Furthermore, you also need to consider whether you are in a position to effectively capture data from your responses. This is an exceedingly important step of the process because this information is vital to the upkeep of your database. Recording addressee gone-aways, changes of address or other contact details and noting recipients who no longer wish to receive mailings from you is imperative so that mistakes that could damage customer relationships – and your reputation – aren’t made on future mailings.
Be honest with yourself. Is running your business and working on marketing initiatives taking up a large chunk of your time? If so, it may be in your best interests to source an external agency to manage your response handling on your behalf.
There are companies that have specialist systems in place to handle all types of responses. Not only can they take care of the responses and capture data from your direct mail campaigns; they can also handle replies from any other promotional drives such as direct response advertising campaigns, coupon or on-pack promotions and exhibitions. Some of these companies can even store your literature and stock for you and handle your day to day order fulfilment, whether you are running a campaign or not.
By: Ian Haughton
About the Author:
Presented by j-jmail.com - Visit Everything Mail Order
If you have been lucky enough to get the formula right and are enjoying a high response rate from your mailshot, then efficiently handling these responses is vital if you want to capitalise on your positive results and make the most of your success.
The way in which responses are handled has a lasting effect on your business. Get it right and you could see the return on your investment soar. Make mistakes at this point and the whole thing will have been a waste of time and money.
The key is to make sure that your responses, whether they are orders; surveys; information or brochure requests; subscriptions; voucher redemptions; membership renewals or account applications, are handled efficiently and professionally.
This efficiency will ensure that your business portrays a slick and proficient image that impresses customers and prospects. In turn, impressed customers and prospects are more likely to use you again in the future, and recommend you to others. So you have multiplied your marketing efforts in one go, just by efficiently handling your responses!
You should take some time to consider whether you can efficiently handle your responses. Can you give customers the speedy turnaround they expect on their orders? Can you get those brochures out to your prospects before they buy from your competitors? Can you process applications and redemptions smoothly enough to show customers they have made the right decision in choosing your service?
If you can’t, then you are not alone because many businesses struggle to keep up with even the smallest of responses.
Furthermore, you also need to consider whether you are in a position to effectively capture data from your responses. This is an exceedingly important step of the process because this information is vital to the upkeep of your database. Recording addressee gone-aways, changes of address or other contact details and noting recipients who no longer wish to receive mailings from you is imperative so that mistakes that could damage customer relationships – and your reputation – aren’t made on future mailings.
Be honest with yourself. Is running your business and working on marketing initiatives taking up a large chunk of your time? If so, it may be in your best interests to source an external agency to manage your response handling on your behalf.
There are companies that have specialist systems in place to handle all types of responses. Not only can they take care of the responses and capture data from your direct mail campaigns; they can also handle replies from any other promotional drives such as direct response advertising campaigns, coupon or on-pack promotions and exhibitions. Some of these companies can even store your literature and stock for you and handle your day to day order fulfilment, whether you are running a campaign or not.
By: Ian Haughton
About the Author:
Ian Haughton is the Managing Director of Corporate Mailing Solutions Limited, a specialist direct mail company offering a range of direct mail marketing, mailshot design, print and despatch, response handling and data processing services throughout the United Kingdom. CMS has more than ten years experience and prides itself on its hands-on, personal approach to its clients’ requirements. For more information visit www.cmsuk.com
White Listing The Mail That You Need
Increasingly, ISPs (ex., earthlink.net, comcast.net) and mail services (ex., Hotmail) are using filtering systems to try and keep spam out of customers’ inboxes. Sometimes, though, they accidentally filter the e-mail that you do want to receive.
Please do not blame your ISP or mail service. The volume of spam is enormous and the algorithms to figure out what is spam (and what is not) are complicated. So mistakes do happen
We all have to deal, unfortunately, with the fallout of what spammers do to the Internet. Naturally, you want to keep spam out. And you want to receive important business communications, support e-mail, your e-zines and any other e-mail that you request.
To make sure that your business mail is not deleted or filtered into a “junk” or “bulk” folder, send an e-mail to your customers telling them:
“please add my domain (explain which is your business domain) to your list of trusted senders/your address book/contact list (in your e-mail software) and to your ISP/mail service’s whitelist…
This should guarantee that you will receive whatever e-mail you need, like Support replies (should you ever need support), post-order e-mails (if you order one of our products), our newsletter (if you register for this), etc. We only EVER send e-mail that you specifically request.
It’s a shame to bother you like this, but blame it on the spammers. Your ISP or mail service is only trying to protect you. The bottom line is that things have become so complicated in the ever-escalating war between spammers and ISPs/mail services, that you and we are accidentally caught in their cross-fire.
On the other hand, please keep reading if you just want to whitelist (your business name) at your ISP/mail service, so you can get the mail that you are entitled to. How do you add (your business name) domain to the so-called “white list”? That varies from ISP/mail service to service…
NOTE: If your ISP does not allow you to whitelist a domain, they are failing to meet your most basic of EXPECTATIONS… to receive e-mail from whomever you want. There are many other, customer-focused, ISPs who would love to have your business.
Sorry for the inconvenience, but these circumstances are beyond our control. All you and we can do is work together with the good ISPs and responsible mail services to shut out the spammers, and let the “good guys” through.
Thank You
(your business name) Customer Support.
P.S. Naturally, once you have verified that (your business name) is whitelisted, it’s too late to receive the actual e-mail — it has already been deleted by your mail service or filter. So please send us an e-mail to: (your support e-mail)
Please tell us which e-mail you did not receive. Include:
* your first and last name
* your e-mail address that has now whitelisted Easy Home Business.
* We will re-send your e-mail in a jiffy. If you don’t get that e-mail, simply switch to a more customer-focused ISP or mail service who deserves your business.
By: Roberto Bonomi
About the Author:
Presented by j-jmail.com - Visit Everything Mail Order
Please do not blame your ISP or mail service. The volume of spam is enormous and the algorithms to figure out what is spam (and what is not) are complicated. So mistakes do happen
We all have to deal, unfortunately, with the fallout of what spammers do to the Internet. Naturally, you want to keep spam out. And you want to receive important business communications, support e-mail, your e-zines and any other e-mail that you request.
To make sure that your business mail is not deleted or filtered into a “junk” or “bulk” folder, send an e-mail to your customers telling them:
“please add my domain (explain which is your business domain) to your list of trusted senders/your address book/contact list (in your e-mail software) and to your ISP/mail service’s whitelist…
This should guarantee that you will receive whatever e-mail you need, like Support replies (should you ever need support), post-order e-mails (if you order one of our products), our newsletter (if you register for this), etc. We only EVER send e-mail that you specifically request.
It’s a shame to bother you like this, but blame it on the spammers. Your ISP or mail service is only trying to protect you. The bottom line is that things have become so complicated in the ever-escalating war between spammers and ISPs/mail services, that you and we are accidentally caught in their cross-fire.
On the other hand, please keep reading if you just want to whitelist (your business name) at your ISP/mail service, so you can get the mail that you are entitled to. How do you add (your business name) domain to the so-called “white list”? That varies from ISP/mail service to service…
NOTE: If your ISP does not allow you to whitelist a domain, they are failing to meet your most basic of EXPECTATIONS… to receive e-mail from whomever you want. There are many other, customer-focused, ISPs who would love to have your business.
Sorry for the inconvenience, but these circumstances are beyond our control. All you and we can do is work together with the good ISPs and responsible mail services to shut out the spammers, and let the “good guys” through.
Thank You
(your business name) Customer Support.
P.S. Naturally, once you have verified that (your business name) is whitelisted, it’s too late to receive the actual e-mail — it has already been deleted by your mail service or filter. So please send us an e-mail to: (your support e-mail)
Please tell us which e-mail you did not receive. Include:
* your first and last name
* your e-mail address that has now whitelisted Easy Home Business.
* We will re-send your e-mail in a jiffy. If you don’t get that e-mail, simply switch to a more customer-focused ISP or mail service who deserves your business.
By: Roberto Bonomi
About the Author:
Author of THE SECRET of The Magic Lamp and it’s 42 Self Help CD with Subliminal Messages, that can be found at http://www.drbonomi.com and also author of The Easy Home Business Web Site at http://emailmarketing.easy-home-business.com
What is the Call to Action and Do I Need to Bother?
Great Mailing Lists
ListGuy:
The list is who you are talking to.
2. The offer is a great deal you have for them,
A call action is the close.
Thus, the call to action is what it is you are trying to get the prospect to do.
Don’t ASSUME! Just because it is logical to you that they should look-up your website address or call your phone number, NEVER leave it to your prospect to make that connection!!!
Often times I will see someone put together a beautiful mailing piece, but because their call to action is not clear, their mailing falls on its face. It is not so much that people don’t realize they can call your phone or visit your website, it’s just that unless you actually ask people to do so, they don’t.
The Art of the Call to Action
We’ve all received pieces of mail that want us to do something. And they’re typically covered with act now, supplies are limited, this is a limited time offer, this offer expires soon, this is a once in a lifetime opportunity, and so long. You probably ask yourself why do these people still do this? Everybody knows the limited time offer is probably a million years. Why do people still use this language in direct mail pieces? Because the simple truth is that these words increase the response of mail pieces.
Tell them what to do.
One trick to a good call to action is to use action words. Hurry, for a limited time, act now, etc… And so on. These words are good motivators, they get people moving. Traditionally in one step mailings – where you are trying to get someone to order something after reading your piece – the call to action revolves around the order form.
If you push everthing, people end up doing nothing. Instead focus on something very specific you want people to do and dedicate all the energy of the mailing be getting them to do it.
www.GreatMailingLists.com
By: Great Mailing Lists
About the Author:
Presented by j-jmail.com - Visit Everything Mail Order
ListGuy:
The list is who you are talking to.
2. The offer is a great deal you have for them,
A call action is the close.
Thus, the call to action is what it is you are trying to get the prospect to do.
Don’t ASSUME! Just because it is logical to you that they should look-up your website address or call your phone number, NEVER leave it to your prospect to make that connection!!!
Often times I will see someone put together a beautiful mailing piece, but because their call to action is not clear, their mailing falls on its face. It is not so much that people don’t realize they can call your phone or visit your website, it’s just that unless you actually ask people to do so, they don’t.
The Art of the Call to Action
We’ve all received pieces of mail that want us to do something. And they’re typically covered with act now, supplies are limited, this is a limited time offer, this offer expires soon, this is a once in a lifetime opportunity, and so long. You probably ask yourself why do these people still do this? Everybody knows the limited time offer is probably a million years. Why do people still use this language in direct mail pieces? Because the simple truth is that these words increase the response of mail pieces.
Tell them what to do.
One trick to a good call to action is to use action words. Hurry, for a limited time, act now, etc… And so on. These words are good motivators, they get people moving. Traditionally in one step mailings – where you are trying to get someone to order something after reading your piece – the call to action revolves around the order form.
If you push everthing, people end up doing nothing. Instead focus on something very specific you want people to do and dedicate all the energy of the mailing be getting them to do it.
www.GreatMailingLists.com
By: Great Mailing Lists
About the Author: